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The Balanced Scorecard Approach to Capital Investment

Bron: Loren Garutto (EY) on CFO.com - 22 maart 2021

The key to effective capital allocation is using an objective framework to drive the analysis, prioritization, and execution.

CFOs need to determine suitable capital investments to drive long-term value amid rapid pandemic-era market changes and as stakeholders focus on changing measures of progress. How can they track the right metrics to make these decisions? The answer lies in developing a balanced scorecard.

Qualitative factors, especially those that measure environmental impact, diversity goals, and workplace safety, are joining standard financial metrics in defining a company’s progress.

CFOs are challenged to put these nonfinancials on equal footing with growth rate, free cash flow, and other financial measures. EY teams have helped clients implement a balanced scorecard approach, which assigns value and weight to all metrics — quantitative or not — to help inform capital allocation decisions and enable more effective monitoring.

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