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How to turn data into decisions

Bron: Article John Sturtevant op FM-Magazine - 03 januari 2019

Finance professionals are skilled at assessing, evaluating, and measuring. But it’s often the things we can’t quantify that determine our success in helping people make decisions and take action.

In a previous article, I introduced the idea of communicating with a human touch. That article describes how clear, persuasive writing helps financial professionals provide value by turning information into knowledge.

Knowledge embodies qualities like perceptions, benefits, insight, trust, and confidence. Those characteristics are hard to define and difficult to measure. Yet, they significantly influence the decisions your readers make.

Clear writing gives your data and recommendations balance by adding those unquantifiable qualities to the facts and conclusions you provide.

Here are three ways to add the unquantifiable to your writing.

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